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Receive my weekly posts DIRECT to your chosen email box. Click 'Join Here' It's really easy to sign up & your email is safe so you won't be spammed - I respect your privacy. Bridge has a rather unsavoury disease. Much like a fungus, the disease has penetrating fungal tentacles that are unseen, below the surface, invisible. Only in particular places and at certain times does the fungal fruit rise to the surface and bloom. Is the fruit delicious to some, poisonous to others? Let me describe the nature of this fungal I am going to stick my neck out here and say something that you might not agree with. But, it’s not as if I am one to stop you having your say… After all you too can leave your views in the comment box beneath this post. So what am I going to be talking about? Well… the If you are a regular reader of my blogs, you will know I like to write about new and innovative products for Bridge fans. Recently, I wrote about Pianola.net and BridgeBig.com which are both very exciting Bridge products. But I believe I have stumbled upon a product that beats these two hands down. I have been Before I tell you about the World Bridge Federation tragedy, I need to provide some background to the story: Following last week’s blog, I bumped into a tweet on Twitter (if you, like me a couple of years ago, don’t know what tweeting on twitter is, you might want to check out the blog post; ‘How can Golf has the Ryder Cup, Cricket has the Ashes, Tennis has the Grand Slam circuit, NFL has the Super Bowl, Athletics has the Olympics… All sports that have become great have a unique event that acts as a vehicle through which it focuses its public image: These events are stoked by great rivalries – whether they be between Go into any room of people and say: “Tell me what you know about Karpov or Kasparov“, and the chances are you will get a fairly informed response from most. The fact of the matter is, charismatic individuals are what we seek and try to identify ourselves with. They fascinate us, draw us to them, inspire us, Imagine for a moment that it is Christmas day and you are unwrapping presents. A bottle of scent, a pair of socks, a box of chocolates, another book… on Bridge conventions , smiles all round – just what you always wanted… again.
Just what you've always wanted… again Now imagine this as a present: Are you enjoying the Bridge & Business series? – the stats indicate, ‘not really’. Consequently, I have delayed this last B & B part 4 so as not to turn too many of you way (gulp!)… Perhaps the series has been a bit too serious. Perhaps just plain too irrelevant. But, whatever you do in life, even One of the things I find frustrating about Bridge businesses is that they tend to operate like little fortified islands. Bridge businesses are like little islands Last year I was at a marketing conference in the Arizona. There were lots of experts giving talks on internet marketing. One of the most respected marketers there stated on stage In the comments section of last week’s blog Bridge & Business Part 1 – Ignore Social Media at your Peril Peter posted the following question: How do I use our bridge club to get new people interested? The thing is there are several hurdles standing in the way of new members joining a Bridge club. Now, before we |
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